Pay Per Click, also referred to as PPC. It is a form of internet marketing where an advertiser pays a predetermined fee each time when their advertisement gets clicked.
In this Pay Per click advertising you can bid for an advertisement placement in the search engine’s sponsored links and whenever a user searches for a keyword that you are placed for that ad, then your ad will be shown in the result page.
Advertisers pay a fee to the search engine site each time a user clicks on their paid ads. If you enter a bid maximum of $10 per click for the search then ‘property tax appeal’ and win the bid, then you will appear in the number one paid advertising (Ads) slot.
You would pay $10 for each person who sees your advertisement, clicks on that advertisement, and arrives at your website.
Benefits of Pay Per Click:
- Branding: Paid search is a good channel for controlling your ads in the form of messages and highlights your brand values and identity of your business.
- Traffic: Traffic is predictable with paid search and you can also set budget limits to control the amount of traffic you receive and how much you spend.
- Speed: It is quick to implement and you can be in the first place within 24 hours of setting up your account and start seeing traffic and sales to your business.
- Highly Targeted: Customers are highly targeted because they are actively searching for products or services that you sell. With this ad can be created that are relevant to customer searchers and with benefits and features that will lead to a high click through to the website and hopefully purchase or convert.